Fast Facts

"Digital printing technologies have been taking the commercial print industry by storm in recent years. New digital technologies have become more cost-effective...." (read more)

“Effective February 1, 2019, Heidelberg-Gallus will offer a new five-color version of their innovative digital hybrid flexo press, the Labelfire E 340. The five-color Labelfire (CMYK plus digital white) provides a different entry point to those looking to produce lowest cost, digital, finished labels in a single pass on an industrial platform.” ... (read more)

“Using an iterative process, I built 10 prototypes, printed more than 100 proofs, and used more than a kilometer of filament,” explains Schneider. “The final result is a portable printing press that costs only 5€ of material and can be printed by everyone with access to a 3D-printer.” ... (read more)

Inkjet Printing Technology is the key to the new paradigm shift into "mass customization". Inkjet printing technology is now being used to produce promotional products ... (read more)

As their current employees are retiring from the print industry due to an aging demographic, the number of employees is decreasing.

How to use ColorThink Pro software to evaluate custom ICC profiles? Using the steps outlined, users can efficiently analyze and compare ICC profiles prior to workflow implementation. Five individual tests are illustrated.

Introducing the concept of personalized nutrition, there is now the possibility of customized food formulas that could be optimized to prevent diseases or reduce susceptibility to diseases … (read more)

The usage of tablets and smart phones for online purchasing has increased dramatically in recent years...

In the fierce competition for science funding, even a typeface glitch can be fatal ... (read more)

In order to understand brand color variation in corrugated packaging, samples of seven different consumer brand packages were collected from retailers in 11 locations across the United States. These samples were tagged by location and then organized by brand.

RIT, School of Media Sciences - Media Arts and Technology (MAAT) seniors meet with one of their clients, Print Panther, to discuss the “More than a Box” project.

Embellishment extends the value of print through a variety of print effects such as pattern varnishes, coatings, and foils. https://printpanther.ca/

RIT School of Media Sciences - Media Arts and Technology Seniors’ learn valuable project management skills through live engagement with real clients ... (read more)

The distraction of digital technology in reading and note-taking can interfere with a students’ ability to retain information.

Facebook makes an attempt to clean up the fake news and propaganda, by asking users what they think. Facebook will publish surveys that will inquire users about which news sources they are most familiar with, and which sources they trust.

The CIAS Media Integration Center will be opening this spring semester to serve as a showcase for CIAS student work, offer student and faculty video tutorials for hardware and software, and record guest speakers and video gallery exhibitions. Located in Studios 25 and 27 in room 4292 of Gannett Hall.

Interview with Maria Klawe, President of Harvey Mudd College gleans insight into the importance of promoting diversity in tech in both education and industry.

Gamification, push notifications, and cookie enablement of interactive paper gives users a way to engage with content via an augmented reality overlay, bridging the offline-online gap. https://americanprinter.com/industry-content/industry-news/012518-ricoh-unveils-enhancements-to-clickable-ampr

Changes in technology is something that will always happen. Knowing how to adapt to technology properly will ensure business and add more value to your company.

Zachary Smith, RIT '12 alum, shares his experience of college and the workforce as a recent graduate.

RIT students, faculty, and alumni all came together at Print 17.

A pharmacy in Sweden launches an anti-smoking campaign with interactive billboards, showing innovation and intelligent engagement.

Landa's new nanographic press technology is being tested, 5 years after the announcement of the technology.

Smithers Pira releases new market evaluation predicting a growth to $114.8 billion by 2022.

Desktop Metal promises metal 3D printing thats 100x faster and 10x cheaper than current methods.

Heidelberg's new technology lets you print directly on a wide range of 3D objects.

Small print companies made more profits before taxes than large print companies since 2012.

Mobile ad revenue overtakes desktop for the first time. Digital advertising as a whole passes TV as most ad spending.

A new research venture was just given £1.2m to create interactive print.

Print companies have to be extra competitive on low margins, but aren't spending what they should on automation software.

While cataloguing items about the history of print, Erika Delbecque opened a book and found one of William Caxton's prints was discovered.

Epson Australia teams up with Planet Ark Paper to use 100% recycled paper in it's plant.

Chris Bondy, Wayne Peterson, and Dr. Joe Webb combined their knowledge of the print industry to create Unsquaring the Wheel, a book focused on changing the traditional print business model.

Studies have come out to prove that images really do increase conversion rates.

Since 1999, Sappi has been celebrating great printers through their Printer of the Year award. Any printed media produced in the US and Canada from 2016 is eligible.

New 3D printed crash test dummies are made to reflect the average American, for more realistic testing results.

A study conducted by Michigan Tech concluded that the ROI of a 3D printer allows it to pay for itself in just 5 years.

Scientists at the University of California have created a rewritable paper that can be imaged using UV light.

A new Rochester Institute of Technology study reveals the primary and costly limitations that are dramatically hampering estimating cycle times for many of today’s print service provider businesses and identifies the desired features of modern estimating systems.

DEFRA (Department for Environment, Food and Rural Affairs) published 'Greening Government Commitments 2016-2020' which said they plan to reduce paper consumption by 50%. An open letter by Two Sides noted that electronic storage isn't free and has it's own environmental cost.

From 2016-2021, food packaging will grow at a 3% CAGR, exceeding the growth of the overall packaging market.

With the increase in use of smartphones and digital technology, printing companies adapt to the changing market.

Teens found to still prefer physical books to their eBook counterparts.

Digital textile is projected to more than double in market share over the next 5 years.

Direct mail continues to prove its effectiveness even in the digital age, yet as the best ROI, why doesn't it get more attention?

In this Brazilian ad, the included makeup wipe sample works on the cover to remove the actress's eye shadow and lipstick.

International Print Day will take place on October 19th, 2016. This is a day to help print "Trend The Planet!"

Amazon US launches a new service allowing users to print photos off Amazon Drive.

Marketing is getting pushed out of the boardroom and strategies built around customers are going with it.

Canon brings its UVgel technology to its wide format printers, releasing a 64" model in spring 2017.

With the rise of technology came the fall of financial typesetting, but it's still hanging on by a thread.

Chris Bondy gives his opinion on "feeding the beast" based on his findings at drupa 2016.

By combining metal and plastic together, Filamet is an 88% metal substitute for PLA 3D printers

New portable printer available coming this December

QR codes might be seeing a resurgence in marketing with new ways to incorporate them.

RIT is conducting a survey to find the bottlenecks and inefficiencies in the quoting process.

Graphic designer Martin Charles in tandem with a Roland XR-640 brought the new Ghostbusters movie into reality with his remarkable set design

German design company Bless created this fully functional keyboard out of punching bags.

Food industries are taking the initiative to reduce their waste through innovative new packaging materials made from byproducts of the production process.

US Advertisers are underspending by 19% and focusing too much on limited platforms.

The Bank of England released a video showcasing the production of the new £5 note

Print is dying as a way to share information, but as a medium for advertising it's thriving.

Barnes and Noble is losing profit and acquiring debt which is bad news for authors and publishers

Think Small. The 60's Beetle ad campaign turned this nazi-engineered, ugly car into the iconic "car of the people"

Tech site giant CNET opened a quarterly magazine in 2014 despite being web only since 1995.

Over 17 days, a complete building was made using 3D printing technology. Dubai plans to make 25% of buildings using this technique by 2030.

RIT's Chris Bondy will give a talk at Drupa 2016 on integrating new digital and hybrid technologies technologies

RIT's Chris Bondy will give a talk at Drupa 2016 about staying relevant in the media industry through new business models.

It's been 30 years since the first patent for 3D printing was granted, and boy has it come a long way since

A new course on sustainability in the graphics communication industry had Dr. Thompson and Mr. Jones give presentations on their roles in the field while the students collaborating on their formal registration document for the certification criteria for the Sustainable Green Printing Partnership.

The endless bombardment of digital content may make it seem like that's where the future lies, but the next revolution is in the physical world.

There's more to your environmental impact and sustainability than just the substrate. keeping you business energy efficient will save you money and save the planet.

RIT's Ted Kinsman creates a printer than can print droplets of any liquid on any paper

This drinkable book was specially designed to act as filter paper so that people can drink clean water by pouring water through it.

Eastman Kodak starts a partnership with NY Label to expand on anti-conterfitting and print security.

Positively Print's 7th annual competition for printed media.

A copy of the “Rudimentum Novitiorum” from 1475 contains the world’s first printed maps.

Recent research has shown that more Americans read print magazines than use the Internet.

Smithers Pira predicts stable growth for security printing globally.

The School of Media Sciences at the Rochester Institute of Technology has released a new app.

Breakthrough Business Model for The Printing Industry, "Unsquaring The Wheel" Introduced By Webb, Bondy, Peterson Thursday, August 20, 2015 Press release from the issuing company Dr. Joe Webb, RIT's Prof. Chris Bondy, and consultant Wayne Peterson have teamed to develop and deliver a new workshop and book that features a breakthrough industry business model for commercial printers and print service providers; it premieres at Graph Expo 15. http://whattheythink.com/news/75047-breakthrough-business-model-printing-industry-unsquaring-wheel-introduced-webb-bondy-peterson/

A new pill that is used to control epileptic seizures has just been approved by the US Food and Drug Administration (FDA), making the first government-approved drug created on a 3D printer.

Time Inc. launched programmatic print in February, and after the surprising success of the initiative, the company is adding 12 more audience categories.

Recent research conducted by the Temple University Center for Neural Decision Making has recently conducted some research that proves print's advantage to digital in several different ways.

Utilizing inkjet printing technologies, there is now a way to create a diagnostic test cartridge utilizing a single sheet of paper.

In the digital age, more and more libraries are beginning to move from purchasing print books to purchasing digital copies, but this change is not happily accepted by all.

By creating a personalized cross-marketing campaign, a company was able to regain lapsed clients and gain a revenue of 20,000 pounds as a direct response.

A look at Minuteman Press, a printing company that successfully grew their company.

A printed version of the Wikipedia database is available for sale and contains 7,471 volumes of content.

Researchers discovered that the return on print magazine ads were far greater than expected to boost awareness.

The cosmetics company L'Oreal is currently planning to 3-D print human skin utilizing bioprinters that will be able to print nickel-sized samples of skin.

Examining the global printing industry in order to identify the top countries for future growth, along with the types of print products that will dominate.

InfoTrends latest report, "U.S. Printing, Publishing and Packaging Market Size and Outlook" provides information about the industry outlook estimates for 2013-2018.

KFC has created a new printed keyboard that can be used so consumers won't get their greasy fingers on their smartphone screens.

Your role is to enable your customers to meet their needs, grasp their opportunities, and defend against their threats.

The first HP T400 Color Inkjet Web Press has been purchased in Switzerland, and will be the first digital press to be solely used for the high-volume newspaper, the Walliser Bote.

Being visible means being known as a valuable resource by more than the direct users of your product or service.

Enable the people in your network to make new and valuable connections.

New York has become the first state to preference facilities that are certified by the Sustainable Green Printing Partnership (SGP) when procuring printed products.

The good news is that being a self-managed and life-long learner isn't innate, it is learned.

Effective social selling shakes its head at Funnelism and turns its attention the the meaningful and powerful rather than merely the easily measurable.

A Pew Internet Research study has discovered that while e-reading is becoming increasingly popular, it is still eclipsed by the everlasting popularity of print.

In social selling it is far too easy to step across the line between personal and professional. And you can step across it too early and too far.

Currently, inserts are still being sent to about 50 million households annually, and in 2014, they generated about $5.84 billion in revenue for newspapers.

While a company can survive on only digital channels, they won't thrive until they incorporate print into their marketing.

Failing to ask for the opportunity to make a final presentation is equivalent to running a marathon with no intention to put on a final sprint at the finish.

55% of Brand Owners express a Print Bias

Subversive branding relies on a marketer's willingness to integrate every action and every investment in order to leverage the scarce resources just as far as possible.

Sidestep the retreads: Embedding a multistep, carefully crafted process for recruiting, on-boarding, and developing a new salesperson takes some real thought and investment.

Retailers are beginning to utilize print catalogs again, proving that they are still a valuable marketing technique.

Amazon has submitted a patent that will allow the consumer to order an item, and then the company will 3D print the request en route to the consumer's home.

A correlation has been found between the time one uses Facebook, and the amount of unhappiness that the individual will have.

The stunning rate of counterfeiting is causing an increase of security printing worldwide.

"The Washington Post" finds research that proves that the digital generation prefers reading in print rather than in digital.

Graph Expo this year is at the mid-point between two drupa's and although a bit smaller show than previous years, proved to be rich with many exciting developments.

Please join us for captivating discussions with cross-media communication industry experts as we examine pressing issues and relevant topics facing the graphic communications industry.

3D printing is expected to grow 45.7% from 2013 to 2018, according to a recent study. In 2013, the sale of 3D printers, materials, print services, and market amounted to $2.5 billion globally.

It is expected that there will be an 8% growth rate from $584 in 2011 to $668 billion in 2017. Dominating global revenue growth is the package printing industry. In 2007, this segment accounted for 35%, while in 2017 it is expected to reach 43%.

Ever since digital communication technologies have become widespread, print has become more accessible and convenient for the newer generations. In addition, several new methods to approach print now exist. The future of print relies on the value and use it holds for upcoming generations.

According to a new report, per individual, an average of 270 hours is spent each month looking at different types of screens.

For its 2015 catalog, IKEA has created an intuitive, advanced platform to view and to interact with content. The battery is "eternal", and there are absolutely no wires to deal with.

Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."

PwC's 5-year media outlook finds that driven by digital, global total magazine revenue will resume growth in 2015.

Research finds different magazine platforms play important roles in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.

Mary Meeker's annual Internet Trends report finds the total number of global Internet users is growing by less than 10% per year, and is slowing. The number of smartphone users is growing by 20% per year, although it is slowing, too.

According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.

While newspaper revenue from traditional print ad channels is declining, revenues grew in new and developing areas in 2013, reflecting an industry evolving its business model in a significant way, reports the NAA.

A recent survey of U.S. publishers finds 37% believe print will continue to be the primary way readers access their content; another 34% say print is the least important channel going forward.

According to the Pew Research Center, America's seniors movement into digital life continues to deepen. Today, 59% of seniors report they go online -- a six-percentage point increase in the course of a year.

The latest data from comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.

When it comes to ad engagement, a survey finds that the wealthy - about 9% of the population - are more likely to pay attention to advertising in printed newspapers than in any other format.

Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.

Landing pages (61%) are the marketing channel most often integrated with company email programs. Print was the top channel integrated with email programs for one in four (25%) of marketers.

While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

A majority of Americans (54%) are currently read e-books, including two-thirds of Millennials (66%). With that said, print still dominates; nearly half of Americans (46%) say they only read print books.

According to Pew, newspapers remain far and away the clear news revenue leader, as compared to different types of news media (TV, digital, etc.), accounting for close to 60% of the total news revenue of $63.2 billion.

Experian reports on how marketers around the globe view the roles of 12 different channels in creating awareness, generating interest and closing the deal.

A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).

Despite being digital natives, 45% of Millennials say that digital and traditional advertising works better in combination in influencing their brand decisions, compared to either as a standalone channel.

Offline media easily beat out social and mobile as more influential in the purchasing process, finds Deloitte's annual consumer survey. Word of mouth consistently leads the way as the top purchase influence.

The majority of consumers (75%) say they prefer to get promotional content and coupons from traditional print media; Three-quarters of those surveyed don't want mobile promotions sent to them.

Deloitte's most recent survey of techology and media consumption trends, finds a 42% growth YOY in the number of U.S. consumers who own a trio of tablets, smartphones and laptops.

Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.

A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.

When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.

The latest device-related media factoid from Nielsen.

The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.

Online ads (82%) top the list as most ignored by all generations, while ads featured in traditional media are least ignored.

Newspaper advertising is the most-trusted form of paid media advertising in North America, according to Nielsen. Traditional ads lead digital ads by double-digits when it comes to consumer trust.

Nearly seven in 10 millennial social users are influenced to make purchases based on friends' posts about products and services they like.

A new study finds that 60% of small and medium businesses have found social media effectively helps them build their brand and presence.

Approximately two-thirds (67%) of residents in small U.S. communities regularly read their local newspaper. Seven out of ten (71%) say advertisement in these papers help them make better purchasing decisions.

A high proportion of U.S. adults (92%) are worried about their privacy online. More users cite business data collection over government surveillance programs as the their concerns.

A newly released survey from USC Annenberg Center for the Digital Future finds that almost one-third of all Facebook users will use the service less within five years.

A study queried publishers regarding their 2014 publishing strategies and use of social media. The majority plan to use a variety of publishing channels -- print, web and social -- to reach their audiences.

Per a study of over 2,200 U.S. moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.

More than half of shoppers (57%) will rely on coupons from home and 51% will be influenced by newspaper circulars for brand selection and savings in 2014. The next closest influential source is online advertising at 11%.

According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.

A GfK multimedia study show that U.S. teenagers' time spent connected is growing faster than that of any other key age group and now tops 4 hours daily.

InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.

The percentage of Americans who read an e-book in the past year has risen to 28% -- up from 23% at the end of 2012. At the same time, about 7 in 10 adults reported reading a book in print, up 4% after a slight dip in 2012.

Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.

A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

Survey results from Gallup quantify generational differences in technology ownership. For example, 88% of young adults own smartphones compared to 25% of those age 65+.

The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.

A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.

According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.

In 3 years, roughly 50% of all media campaigns are expected to be multiscreen -- defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

The majority of holiday shoppers came to the stores having done their homework; Newspaper inserts were key to pre-trip planning.

In 2013, U.S. adults were expected to have spent nearly 44% of their overall media time with digital; Time spent on social media has risen by double-digits regardless of the device used.

Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.

More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.

A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.

A new native advertising survey examines how professionals are using native advertising, how they define it, and how effective they feel it to be.

Data analysis by retention marketing specialist Retention Science identifies the time and day promotional e-mail offers work best to generate maximum revenue for online retailers.

A survey of B2B buyers' research preferences finds the majority begin the process with Google and that white papers and case studies under 5 pages in length are preferred.

This UMass Amherst study looks to understand what factors influence people to complete watching video ads and what contributes to them abandoning ads.

Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.

Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.

The overwhelming majority of B2C marketers -- 90% -- employed content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.

According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.

Magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.

According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.

ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.

A new census report provides an updated picture of the composition and complexity of U.S families and households; for example, one in 5 households is made up of the so-called "nuclear family."

B2B marketers are making content marketing a core part of their marketing process with 93% of organizations now marketing with content - regardless of company size or industry.

A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.

A DMA commissioned study conducted by Ivy League academics finds data-driven marketing adds $156 billion in revenue to the U.S. economy and results in the employment of more than 675,000.

A survey finds U.S. adults living in households with at least $100K in annual household income, "continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply."

According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.

Word-of-mouth, TV, branded websites, and newspaper and magazines remain the most trusted advertising sources finds a survey of more than 29,000 consumers from around the globe.

Recent analysis of data from over 1.4 billion email messages gives insight into the days and times that garnered the highest activity.

While Millennials are heavy digital users, this group also embraces print for savings as much as any other age group; In fact, newspapers are the top source for deals for young adults (18-34).

According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.

eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.

A new benchmark report finds consumers open 49% of all marketing emails on mobile devices, yet failure to optimize for mobile is problematic.

Parents say they prefer print ads and direct mail above email, online, and social for back-to-school shopping.

eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.

The rapidly increasing use of mobile media devices for news is contributing to the general decline in subscriptions to printed newspapers, a study by the Reynolds Journalism Institute finds.

Nearly half of marketers recently queried agree that data is the most underused asset in their organization, according to a global survey.

Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.

The latest findings from BIA/Kelsey's ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.

Consumers of all ages and incomes use coupons, with those ages 25-34 being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.

U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.

According to a national survey regarding mobile holiday promotional emails, poor mobile design and user experience is the biggest source of frustration for consumers. The issue most often cited? Irrelevant content.

In a survey examining how consumers are introduced to new products and brands, TV ads (58%) take the top spot. Magazines (31%) and direct mail (21%) also play an important role for many Americans.

A recent B2B survey finds info seekers continue to rely on print as a source for industry related content and publishers report that print remains a key source of revenue. Despite this, 32% of publishers expect to cut their print ad budgets in the next year.

U.S. consumers want to keep the option to receive paper bills and statements. In addition, 72% agree that print and paper can be a sustainable way to communicate if responsibly produced, used and recycled.

Traditional media still claims top spot for reaching affluent adults. TV has the lead when it comes to recall of, and interest in, a luxury item they saw or heard, while magazines prove effective in reaching those who plan to buy luxury items.

88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.

A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a "vacation" from one or more social networks in the past year.

Email marketing firm Adestra's analyzed over 2.2 billion marketing emails to find the keywords and phrases that customers respond to best.

A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.

According to a study by Oxford University's Reuters Institute Study of Journalism, twice as many consumers are willing to pay for online news content than a year ago.

Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

A recent social media attitudinal survey finds"while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."

The annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) finds print newspaper circulations continued to rise in Asia while they decline in mature markets in the West.

A study of B2B content seekers' attitudes finds B2B buyers are "turned off by self-serving, irrelevant, over-hyped and overly technical content."

A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.

Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.

A significant portion of consumers feel traditional advertising is most credible, least annoying, and the best source for marketing messages, finds a survey by Adobe.

Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.

Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.

A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.

According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.

A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%) is the same for planned future use of QR codes.

Three in 4 U.S adults say they have noticed billboards, transit and other out-of-home ads in the past month; Action taken based on these ads, include restaurant and store visits.

A majority of U.S. adults (69%) read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month; This includes six out of 10 (59%) young adults, ages 18-24.

According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.

85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.

Print ads continues to bring in the lion's share of revenue for B2B publishers; The top 3 fastest-growing segments: digital, events, and print advertising.

A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.

Four out of five U.S. adults say they took action as a result of print newspaper ad in the past month, and 53% made a purchase, according to a recent NAA study.

A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."

A study finds "big data is a key competitive differentiator," yet is viewed by the majority of respondents as "part obstacle and part opportunity."

A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

A Nielsen survey of 5,000 U.S. adults finds newspapers (print and online) lead for ad engagement, influencing purchases, and more.

Custom content spending on production and distribution rose to $43.9 billion. All forms - print, electronic and digital - experienced growth, with a 9.2% increase over last year's spending.

A media usage survey of 10,000 Americans finds we spend, on average, 3.9 hours per day watching TV compared to 3.8 hours going online outside of work.

According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.

A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.

Today's consumers move between multiple devices and media platforms. TV still has the greatest reach, mobile is gaining ground, and print retains its reach among all age groups -- including younger adults.

Despite changes in media consumption in recent years, research finds European consumers continue to have most trust in advertising in printed media.

A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.

Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.

A new study of sports media consumption finds local newspaper sports pages are the go-to place male sports fans -- despite the many digital and mobile options.

A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.

A 2013 Holiday Retail Marketing Survey finds that email, TV, and print ads were the strongest drivers of purchases, while online and social media proved least influential.

A majority of North American women are using social media (86%), and yet, a trend of note, a growing number say they are decreasing or stopping its use.

Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One in 4 has scanned a QR code.

Top U.S. marketers forecast a -2.7% decrease in traditional ad spend over the next 12 months. The picture is rosier for digital marketing with spending to grow by 10.2% in the next year.

A recent study finds the new digital generation -- teens, ages 12 to 17 -- generally have more favorable attitudes towards print, radio and TV ads, than online ads.

Print's future role hinges on its ability integrate with the mobile and online channels and will require "investment in print workflow automation enhancements that improve productivity, delivery speed, and cost."

For the American consumer. traditional media and channels are still very important sources of ideas on what to buy. Two-thirds say circulars and inserts most influence their shopping decisions.

A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.

Paid social media advertising is increasingly being viewed as an integrated tactic by advertisers -- 66% use the channel in combo with other online advertising, and 51% use it in conjunction with offline advertising.

When if comes to generating B2B leads, Twitter is tops in social media -- generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.

According to a new study, nearly one-third of shoppers say social media has introduced them to a brand or product they were previously unfamiliar with, or helped change their opinion of a brand during the buying decision process.

According to BtoB's 2013 Outlook: Marketing Priorities and Plans special report, nearly half of B2B marketers plan to increase their marketing budgets this year, up from 40% last year.

According to a survey Ad Age, content marketing is claiming a growing share of marketers' budgets -- 12% on average. Top content marketing channels: social networks (80%) and print media (77%).

U.S. Internet users viewed 11.3 billion video ads in December 2012. The number of video ads viewed were twice as many as January 2012, representing a 59% year-over-year growth.

A growing number of Americans are likely to replace traditional laptops and desktops with tablets in 2013. There is also a growing interest in streaming media as a replacement for cable TV.

A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.

Next to friends and family and manufacturer/retailer websites, traditional media continues to holds sway in influencing consumers' purchase decisions.

A recent survey of 5,000 U.S. and European smartphone users finds, on average, 15% of respondents have used a QR code. Consumers have responded most to QR codes found in magazines.

Next to online reviews, print catalogs most influenced holiday in-store purchases. Print catalogs also beat out social media and mobile for influencing both in-store and online holiday purchases.

In the past year, the number of Americans (ages 16+) who read e-books increased from 16% to 23%. At the same time, those who read printed books fell from 72% to 67%.

Local marketing ad spend will grow 8.2% in 2013, with online advertising seeing the largest uptick.

In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.

Irrelevant posts top the reasons why one in 3 social media users stop following or "un-like" a company or brand on a social network.

A survey 81% of Americans support a Do Not Mail initiative. The authors suggest their findings serve as a wake-up call to markets and the USPS to find ways to address consumers concerns while preserving the fundamental service provided by the USPS.

A new study from Scarborough shows media engagement by younger people has evolved over the past ten years with a transition from traditional news media toward more digital media.

A new social media report from Nielsen finds ads delivered via Facebook, YouTube, blogs, etc. don't engage the majority of viewers.

More than Boomers and Gen Xers, it's Millennials (60%) who say they would shop less without newspaper inserts.

Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."

A new consumer attitude study finds that even in this digital-centric climate, Americans are likely to view offline media ads most favorably -- while most digital formats have experienced a decrease in favorability.

A new B2C Content Marketing report finds 86% of B2C marketers use content marketing. On average, 12 different strategies are employed, with social media being the top tactic.

An analysis of tablet newspaper and magazine readership data from comScore finds that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.

U.S. consumers continue to rely heavily on the print catalogs -- 46% find them a "very" or "extremely" useful aid in the shopping process.

Eight out of 10 marketers believe cross-channel marketing is essential to the success of their business, yet execution challenges hinder their efforts.

What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.

Eight out of 10 B2B marketers say effective content marketing is dependent on engaging and compelling storytelling.

More than four in 10 of U.S. adults surveyed say more than half of emails received every week come from marketers. Nearly the same number (40%) say they enjoy getting emails weekly, if from their favorite brands.

A new survey on consumers' perceptions about ads appearing as content can be damaging to brand trust.

Forty percent of small business owners strongly agree that their business card 'is critically important for successfully networking.'

A new study from Adobe finds both consumers and professional marketers believe traditional marketing is still more effective than online marketing.

Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.

More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.

A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.

When consumers were asked, "Which of the following forms of advertising would you miss most if it disappeared tomorrow?," the response was overwhelmingly printed ads.

Most consumers are not keen to new forms of direct marketing, such as mobile and social media, and would rather communicate with brands through established direct mail and email channels, a new study finds.

A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers.

Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.

Despite the prevalence of social media and the Internet, college students say traditional means -- word-of-mouth and TV ads -- are the most effective forms of advertising.

A national survey of Frequent Flyers highlights the value to advertisers of targeting these travellers as they traverse airports to their final destinations.

A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.

According to Multichannel Marketing Magazine's 2012-13 Catalog Outlook Survey, online merchants continue to embrace catalogs as part of their effort to effectively market and increase sales.

A survey of more than 5,000 US households found that 71% of consumers open print financial statements and bills mailed to them, and 65% said they actually preferred to get a print copy of their bill or statement.

Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.

Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).

According to a report by eMarketer, QR codes 'have not fulfilled their promise and connected with large audiences." Marketers seem more focused on brand messaging and list-building while consumers want discounts.

A recent study finds consumer trust in traditional media is much higher than digital media, while online research holds the most sway with influencing brand-buying buying decisions.

New research out of the UK finds magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.

A Valassis grocery retailer marketing survey finds 90% of retailers consider weekly circulars their top promotional vehicle.

A Nielsen study of ad effectiveness before, during and after the recession of 2006-2011, finds funny ads trump ads emphasizing price and promotions, regardless of economic times.

American consumers say the advertising medium most influential in their purchase decision is by far, TV (37.2%), followed by newspapers (10.6%), the Internet (5.6%), and magazines (4.4%).

According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.

A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.

Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.

Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.

Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.

A study examining how consumers interact with media in the current multi-device environment finds offline and online sources are used for research and engagement.

A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.

When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels.

Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

The Magazine Publishers of America's has updated its "The Twenty Tweetable Truths About Magazine Media." The quick moving video highlights the enduring value and vitality of the magazine industry.

A survey conducted by Nielsen confirms consumers value physical mail, even in this digital era, and that marketing messages delivered via envelope get opened.

A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.

Data analysis conducted by eMarketer estimates U.S. adults "crammed more than 11 hours of media content into an average day in 2011."

A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.

A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).

A survey on what customers expect and desire from interactions with businesses. Among the findings -- 74% welcome direct mail if sent monthly.

A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.

A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience.

A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive.

According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.

There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.

Sunday newspaper ad inserts remain a sought out feature with consumers. Among all U.S. consumers, 29.6% regularly read the Sunday ad inserts.

A 2012 study finds that traditional ad channels outperform digital channels in engaging American consumers. TV, magazine, and direct mail ads take top billing. Digital ads featured via search engines, social media and blogs rank at the bottom.

Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.

The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%).

According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen.

A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.

BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years.

A European survey finds that paper is still the favored medium of all age groups -- including young adults.

A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.

Consumers say they're more likely to open envelopes with color text and graphics on the front.

Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience.

A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance.

A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

According to a study of consumer preference for how brands communicate with them, consumers are using technology to control their relationships with brands and filter out unwanted communications. Direct mail and email marketing come out on top as the most accepted forms of communication.

Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.

New research from Nielsen examining the benefits of print and digital advertising finds that shoppers prefer print advertising, followed by basic digital (websites, email).

A national study commissioned by Google explores how the changing world of media is influencing the shopping decision-making and the roles that print, digital and social media are playing.

According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).

Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.

Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.

According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.

Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads.

According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.

According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.

A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll.

A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality."

Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.

North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.

Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research.

A fast-moving, informative recap of the latest Print Delivers presentation sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

According to a survey of 1,500 US adult consumers, most prefer print to e-mail for bills, invoices, financial statements and catalogs.

Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.

An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales. As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains."

Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management.

Research regarding advertising during a recession found that companies that maintained or increased their ad spend during a recession saw a 275% increase in sales growth during and for the three years following. Companies that cut back or stopped advertising experienced only a 19% increase.

The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.

According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.

Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.

Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.

According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.

The results of a study comparing consumer response rates to a range of different direct marketing creative executions.