Billboard Advertising Innovation

Personalization/Targeted Ads

Billboard advertising was one of the earlliest forms of advertising, coming before magazines, catalogues, and anything digital. But age doesn't stop innovation in the industry. A Swedish pharmacy created a billboard that when it detects cigarette smoke, a video of a person coughing starts. This engagement is meaningful and effective, something that most ads try to accomplish. The billboards are placed in areas where people commonly smoke. A video of the billboard can be seen below.


For original article: http://nordic.businessinsider.com/a-swedish-pharmacy-made-a-billboard-that-starts-coughing-whenever-a-smoker-is-near--to-help-people-quit-2017-1/?utm_source=PIM&utm_medium=ff