Research Summaries

This report is an update to the original 2009 MindFireInc report exploring the topic of personalization in marketing campaigns. Findings: Performance results have held true across different campaigns.

This study compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications.

According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online and the more they know about how they're being tracked the less they like it.