Fast Facts

“Effective February 1, 2019, Heidelberg-Gallus will offer a new five-color version of their innovative digital hybrid flexo press, the Labelfire E 340. The five-color Labelfire (CMYK plus digital white) provides a different entry point to those looking to produce lowest cost, digital, finished labels in a single pass on an industrial platform.” ... (read more)

According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.

Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.

In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.

An analysis of tablet newspaper and magazine readership data from comScore finds that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.

More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.

A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience.

A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive.

A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance.

Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research.

Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management.

According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.