Fast Facts
From November, 18th 2013 - added on November, 18th 2013
Data analysis by retention marketing specialist Retention Science identifies the time and day promotional e-mail offers work best to generate maximum revenue for online retailers.
From September, 17th 2013 - added on September, 17th 2013
Recent analysis of data from over 1.4 billion email messages gives insight into the days and times that garnered the highest activity.
From August, 19th 2013 - added on August, 29th 2013
A new benchmark report finds consumers open 49% of all marketing emails on mobile devices, yet failure to optimize for mobile is problematic.
From July, 24th 2013 - added on August, 12th 2013
According to a national survey regarding mobile holiday promotional emails, poor mobile design and user experience is the biggest source of frustration for consumers. The issue most often cited? Irrelevant content.
From July, 10th 2013 - added on July, 12th 2013
Email marketing firm Adestra's analyzed over 2.2 billion marketing emails to find the keywords and phrases that customers respond to best.
From November, 8th 2012 - added on November, 8th 2012
More than four in 10 of U.S. adults surveyed say more than half of emails received every week come from marketers. Nearly the same number (40%) say they enjoy getting emails weekly, if from their favorite brands.