Research Summaries

First Research analyzes several aspects of the magazine industry to determine the trends and challenges that are currently happening within the industry. In August 2014, magazines are still remaining relevant through a change in distribution and changing the overall form of the publication for digital consumption.

Over 27,000 tablet ads were analyzed to evaluate digital efficacy versus print. Readers remember ads on tablets at the same rate as in print, yet the digital platform makes it easier to take action as a result of seeing ads.

In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective.

This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

Magazines alone or working in synergy with other media consistently yielded the most positive results.

This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

A compilation of top-line synopses of research and data on marketing media mix effectiveness, with a focus on magazine advertising.

Print ad content, when perceived as meaningful, results in consumer retention of ad details and being able to recall later when prompted. Contrarily, if a print ads strength is its attractiveness, consumers are not as likely to recollect ad details and facts, but instead to simply recall the brand name or product.

This research demonstrates that the way a person experiences a magazine or newspaper can affect the way the person reacts to advertising in the publication.