Fast Facts

Inkjet Printing Technology is the key to the new paradigm shift into "mass customization". Inkjet printing technology is now being used to produce promotional products ... (read more)

RIT students, faculty, and alumni all came together at Print 17.

A pharmacy in Sweden launches an anti-smoking campaign with interactive billboards, showing innovation and intelligent engagement.

Think Small. The 60's Beetle ad campaign turned this nazi-engineered, ugly car into the iconic "car of the people"

Time Inc. launched programmatic print in February, and after the surprising success of the initiative, the company is adding 12 more audience categories.

A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.

A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.

A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."

A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.

The results of a study comparing consumer response rates to a range of different direct marketing creative executions.