CMIC Summit 2014

The third annual CMIC Summit took place October 15-16, 2014. The two day event featured exciting academic and industry research presentations, as well as captivating panel discussions with cross-media communication industry experts examining the areas of Promotional, Publishing, and Transactional communications as well as Traditional, Digital, and Functional Printing.

  

Wednesday, October 15, 2014

  Available to CMIC Platinum Members. Please contact Chris Bondy (christopher.bondy@rit.edu) if you require a password reminder.
 

• Welcome CMIC Summit 2014 
  • Chris Bondy - Gannet Distinguished Professor/Administrative Chair, RIT School of Media Science

 

• Strategy in Cross-Media Communications  
  • John Budington - Global Thinking
     
• Strategic Market Research - Notes from the Field   
  • Wayne Peterson - Black Canyon Consulting Group

 

• Augmented Reality: Another Channel in the Mix  
  • Sarah Mannone - Trekk
     
• Transmedia and Publishing  
  • Dr. Elena Fedorovskaya - RIT School of Media Sciences

 

• Educational Transformation from Print to Cross-Media   
  • Dr. Bo Peterson & Johannes Karlsson - Malmö University, Sweden
     
• Print Strategy in Europe   
  • Dr. Weislaw Cetera - University of Warsaw

 

•  The Future of Transactional Communications  
  • Paul Butterfield - Xerox 
     
• Future of Package Printing  
  • Dr. Mark Bohan - Printing Industries of America (PIA)
  •  

Thursday, October 16, 2014

  Available to CMIC Platinum Members. Please contact Chris Bondy (christopher.bondy@rit.edu) if you require a password reminder.
 

• Books, Magazines, Newspapers, and the Tablet (Traditional vs. Digital)   
  • Bruce Barna - GIS
     
• Future Direction of Publishing Content (Syndicated vs. Free)  
  • Dr. Werner Sobotka - Digital Solutions & Research, European Media Group

 

• Functional Printing: Why Do We Care?  
  • Dr. Shu Chang, Melbert B. Cary Jr. Distinguished Professor - RIT School of Media Sciences

 

• Patterned By Printing - Process & Materials for High Performance Electronics   
  • Carolyn Ellinger - Kodak

 

• Quality Control: Tales from the Trenches   
  • Eddy Hagan - VIGC

 

• Insights into the Dynamics of Flexographic Printing   
  • Dr. Christine Landry-Coltrain - Kodak

 

• Gray Balance: A Calibration Aim or a Process Control Aim?   
  • Dr. Bruce Meyers & Dr. Bob Chung - RIT School of Media Sciences
     
• Measurement and Analysis Framework  
  • Saleh Abdel Motaal - RIT School of Media Sciences
     
• Interactive Research Ideation  
  • Matthew Bernius - RIT School of Media Sciences

 

• CMIC 2014 Wrap-Up
  • Chris Bondy - Gannet Distinguished Professor/Administrative Chair, RIT School of Media Science