Fast Facts
Yellow Pages
From March, 18th 2014 - added on March, 25th 2014
A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.
From September, 26th 2013 - added on October, 23rd 2013
According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.
From December, 6th 2011 - added on January, 4th 2012
BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years.
