Fast Facts

Facebook makes an attempt to clean up the fake news and propaganda, by asking users what they think. Facebook will publish surveys that will inquire users about which news sources they are most familiar with, and which sources they trust.

International Print Day will take place on October 19th, 2016. This is a day to help print "Trend The Planet!"

QR codes might be seeing a resurgence in marketing with new ways to incorporate them.

A correlation has been found between the time one uses Facebook, and the amount of unhappiness that the individual will have.

According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.

Nearly seven in 10 millennial social users are influenced to make purchases based on friends' posts about products and services they like.

A new study finds that 60% of small and medium businesses have found social media effectively helps them build their brand and presence.

A newly released survey from USC Annenberg Center for the Digital Future finds that almost one-third of all Facebook users will use the service less within five years.

According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.

The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.

More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.

Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.

A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.

According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.

According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a "vacation" from one or more social networks in the past year.

A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.

A recent social media attitudinal survey finds"while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."

A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.

Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.

A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.

According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.

A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.

A majority of North American women are using social media (86%), and yet, a trend of note, a growing number say they are decreasing or stopping its use.

Paid social media advertising is increasingly being viewed as an integrated tactic by advertisers -- 66% use the channel in combo with other online advertising, and 51% use it in conjunction with offline advertising.

When if comes to generating B2B leads, Twitter is tops in social media -- generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.

According to a new study, nearly one-third of shoppers say social media has introduced them to a brand or product they were previously unfamiliar with, or helped change their opinion of a brand during the buying decision process.

Irrelevant posts top the reasons why one in 3 social media users stop following or "un-like" a company or brand on a social network.

A new social media report from Nielsen finds ads delivered via Facebook, YouTube, blogs, etc. don't engage the majority of viewers.

Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.

A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.

Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.