Research Summaries

A University of Oregon School of Journalism and Communication study finds that print news readers remember "significantly more" than those who read news stories online.

This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.

In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium.

This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic.