Fast Facts
Inserts/Coupons
From October, 27th 2016 - added on October, 27th 2016
In this Brazilian ad, the included makeup wipe sample works on the cover to remove the actress's eye shadow and lipstick.
From April, 28th 2015 - added on April, 28th 2015
Currently, inserts are still being sent to about 50 million households annually, and in 2014, they generated about $5.84 billion in revenue for newspapers.
From March, 6th 2014 - added on April, 9th 2014
A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).
From February, 14th 2014 - added on April, 1st 2014
The majority of consumers (75%) say they prefer to get promotional content and coupons from traditional print media; Three-quarters of those surveyed don't want mobile promotions sent to them.
From January, 30th 2014 - added on January, 30th 2014
Per a study of over 2,200 U.S. moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.
From December, 6th 2013 - added on December, 13th 2013
The majority of holiday shoppers came to the stores having done their homework; Newspaper inserts were key to pre-trip planning.
From June, 30th 2013 - added on August, 14th 2013
Consumers of all ages and incomes use coupons, with those ages 25-34 being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.
From December, 6th 2012 - added on December, 6th 2012
More than Boomers and Gen Xers, it's Millennials (60%) who say they would shop less without newspaper inserts.
From August, 20th 2012 - added on September, 27th 2012
A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers.
From July, 9th 2012 - added on July, 10th 2012
A Valassis grocery retailer marketing survey finds 90% of retailers consider weekly circulars their top promotional vehicle.
From May, 25th 2012 - added on May, 25th 2012
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
From April, 16th 2012 - added on April, 16th 2012
A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.
From January, 1st 2012 - added on February, 16th 2012
Sunday newspaper ad inserts remain a sought out feature with consumers. Among all U.S. consumers, 29.6% regularly read the Sunday ad inserts.
