Neutrogena Ad in Brasil Lets You Wipe Makeup Off Actress

Inserts/Coupons

As consumers, we all love interesting and inventive ads. This ad from Brazilian magazine Caras is a perfect example of that. Neutorgena included a free makeup wipe with the magazine, which by itself isn't anything special, but because of special production techniques, you can wipe of the actress's makeup right off. By partnering with agency DM9DDB, Neutrogena created this innovative ad that anyone can be amazed by. Studies show that when we touch something, we become more attached to it and start a connection with it, which makes it more desirable and consumers are willing to spend more for those products. 

More information can be found here: http://www.adweek.com/adfreak/brazilian-neutrogena-ad-lets-you-wipe-lipstick-right-actress-s-face-166292?utm_source=PIM