Fast Facts

Direct mail continues to prove its effectiveness even in the digital age, yet as the best ROI, why doesn't it get more attention?

A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.

New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."

Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.

According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.

Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.

According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.

Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.