Fast Facts

The CIAS Media Integration Center will be opening this spring semester to serve as a showcase for CIAS student work, offer student and faculty video tutorials for hardware and software, and record guest speakers and video gallery exhibitions. Located in Studios 25 and 27 in room 4292 of Gannett Hall.

KFC has created a new printed keyboard that can be used so consumers won't get their greasy fingers on their smartphone screens.

Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."

Landing pages (61%) are the marketing channel most often integrated with company email programs. Print was the top channel integrated with email programs for one in four (25%) of marketers.

Experian reports on how marketers around the globe view the roles of 12 different channels in creating awareness, generating interest and closing the deal.

In 3 years, roughly 50% of all media campaigns are expected to be multiscreen -- defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

Parents say they prefer print ads and direct mail above email, online, and social for back-to-school shopping.

In a survey examining how consumers are introduced to new products and brands, TV ads (58%) take the top spot. Magazines (31%) and direct mail (21%) also play an important role for many Americans.

Today's consumers move between multiple devices and media platforms. TV still has the greatest reach, mobile is gaining ground, and print retains its reach among all age groups -- including younger adults.

A 2013 Holiday Retail Marketing Survey finds that email, TV, and print ads were the strongest drivers of purchases, while online and social media proved least influential.

Eight out of 10 marketers believe cross-channel marketing is essential to the success of their business, yet execution challenges hinder their efforts.

A study examining how consumers interact with media in the current multi-device environment finds offline and online sources are used for research and engagement.

When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels.

A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).

A 2012 study finds that traditional ad channels outperform digital channels in engaging American consumers. TV, magazine, and direct mail ads take top billing. Digital ads featured via search engines, social media and blogs rank at the bottom.

According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.

Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads.

Research regarding advertising during a recession found that companies that maintained or increased their ad spend during a recession saw a 275% increase in sales growth during and for the three years following. Companies that cut back or stopped advertising experienced only a 19% increase.