Fast Facts
Out-of-Home
From May, 28th 2013 - added on May, 28th 2013
Three in 4 U.S adults say they have noticed billboards, transit and other out-of-home ads in the past month; Action taken based on these ads, include restaurant and store visits.
From April, 17th 2012 - added on August, 28th 2012
A national survey of Frequent Flyers highlights the value to advertisers of targeting these travellers as they traverse airports to their final destinations.
From May, 14th 2012 - added on May, 14th 2012
A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.
From June, 4th 2009 - added on June, 5th 2009
Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.
