Teen Shoppers Notice Mall Advertising
Out-of-Home
June 4, 2009 -- Arbitron and Scarborough Research’s Teen Mall Shopping Attitude and Usage Study finds that 95% of teen shoppers say they notice mall advertising.
Some key findings include:
- 91% of teen shoppers notice poster display ads at the mall
- 85% notice hanging advertising banners
- 77% notice sampling
- 58% notice promotional events
- 57% notice TV/video screens
- 48% notice interactive displays/kiosks
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31% notice moving images projected on the floor or walls.
In addition:
- 66% pay attention to ads that features sale items at the mall
- 68% of teen shoppers spend more than two hours at the mall
- 46% of teen mall shoppers are bargain hunters
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More than half spent upwards of $50 on their last visit, with 29% spending $100 or more.
About: Scarborough Research and Arbitron Inc. conducted a national study of teens ages 12-17. The survey of teen mall shoppers questioned 1,687 teens across the country regarding their experiences, opinions and behaviors with shopping malls. The data from this Primary Teen Mall Shopping Attitudes and Usage Study was collected from October 2008-January 2009. Additionally, a supplemental survey on teen spending at the mall was conducted to help determine how the economy has changed teen shopping patterns. The Teen Mall Shopping Attitudes and Economy Update Study was fielded in April of 2009.
Source: Scarborough Research news release, Nine Out of Ten Teen Mall Shoppers Notice Mall Advertising, June 4, 2009.
