Personalization - Inkjet's Perfect Pitch

Personalization/Targeted Ads

Inkjet Printing Technology is the key to the new paradigm shift into "mass customization". Inkjet printing technology is now being used to produce promotional products. Normally, when using a continuous-fed inkjet print technology, it is for purposes such as printing transactional white paper, bills, and statements with variable-data information. Now this has been joined with web-fed and sheetfed inkjet, used to produce commercial offset quality custom direct mail pieces, and direct-to-substrate printers used to add personalization to promotional products.

Elizabeth Gooding, president, and co-founder of Inkjet Insight says "Personalization allows inkjet providers to deliver higher value at the same price as they would with toner or toner overprinting of offset jobs - and realize a significantly higher margin".

Personalization is a major element to consider in the modern marketing industry. It is what drives customer demand, engagement, and loyalty. Inkjet printers deliver many benefits when used as a production tool for executing marketing campaigns. 

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