Reasons That Compel Consumers to Open Their Direct Mail
Direct Mail
From Vertis Communication's Direct Marketing 2009: Retail Direct Marketing report
"Which one of the following makes a difference as to what direct mail you open?”
|
REASON |
TOTAL |
|
Timing of the piece arriving coinciding with need for the service/product |
67% |
|
Consumer's name on the front of the envelope |
66% |
|
The package looks interesting |
60% |
|
A special offer or discount |
54% |
|
The package looks important |
52% |
|
Feel something in the package |
51% |
|
A free gift or token inside |
42% |
|
Dated material enclosed |
35% |
|
None of these |
5% |
| 2008 Vertis Customer Focus ® Direct marketing 2009:Retail DM |
About: Vertis Communication's Direct Marketing 2009: Retail DM report is based on Customer Focus®. Vertis Communications' proprietary annual study tracking consumer media and buying behavior across a wide variety of industry segments and media including advertising inserts, direct marketing, and the Internet.
Source: Vertis Customer Focus® Direct Marketing 2009: Retail DM
