U.S. Smartphone Penetration Nears 69%, Up 6% Since December
Mobile
RESTON, VA, May 2, 2014 – The latest data from digital world measuring firm comScore finds U.S. smartphone ownership penetration has neared 69%.
Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
166 million people in the U.S. owned smartphones (68.8 percent mobile market penetration) during the three months ending in March, up 6 percent since December 2013.
Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers. Samsung ranked second with 27 percent market share (up 0.9 percentage points from December), followed by LG with 6.7 percent (up 0.1 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Dec-13 | Mar-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Apple | 41.8% | 41.4% | -0.4 |
| Samsung | 26.1% | 27.0% | 0.9 |
| LG | 6.6% | 6.7% | 0.1 |
| Motorola | 6.7% | 6.4% | -0.3 |
| HTC | 5.7% | 5.4% | -0.3 |
Top Smartphone Platforms
Android ranked as the top smartphone platform in March with 52.2 percent market share (up 0.7 percentage points from December), followed by Apple with 41.4 percent, BlackBerry with 2.7 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.2 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Dec-13 | Mar-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 51.5% | 52.2% | 0.7 |
| Apple | 41.8% | 41.4% | -0.4 |
| BlackBerry | 3.4% | 2.7% | -0.7 |
| Microsoft | 3.1% | 3.3% | 0.2 |
| Symbian | 0.2% | 0.2% | 0.0 |
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent).
| Top 15 Smartphone Apps March 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix |
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| Top 15 Apps | % Reach | |
| Smartphone App Audience | 100.0% | |
| 1 | Facebook (Mobile App) | 75.0% |
| 2 | Google Play (Mobile App) | 51.8% |
| 3 | Google Search (Mobile App) | 49.0% |
| 4 | YouTube (Mobile App) | 48.8% |
| 5 | Pandora Radio (Mobile App) | 45.2% |
| 6 | Google Maps (Mobile App) | 42.5% |
| 7 | Gmail (Mobile App) | 42.5% |
| 8 | Yahoo Stocks (Mobile App) | 30.5% |
| 9 | Instagram (Mobile App) | 28.1% |
| 10 | Yahoo Weather Widget (Mobile App) | 27.6% |
| 11 | Facebook Messenger (Mobile App) | 25.3% |
| 12 | Apple Maps (Mobile App) | 24.8% |
| 13 | iTunes Radio/iCloud (Mobile App) | 23.6% |
| 14 | Twitter (Mobile App) | 21.9% |
| 15 | Google+ (Mobile App) | 21.3% |
About: These finding were derived from two services: Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers a view of mobile browsing and app audiences at the media property, website and individual app level. MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
Source: comScore, comScore Reports March 2014 U.S. Smartphone Subscriber Market Share, May 2, 2014.
