Fast Facts
Mobile
From August, 9th 2016 - added on August, 9th 2016
New portable printer available coming this December
From May, 2nd 2014 - added on May, 8th 2014
The latest data from comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.
From February, 18th 2014 - added on February, 19th 2014
The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.
From December, 16th 2013 - added on December, 17th 2013
According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.
From October, 21st 2013 - added on October, 21st 2013
According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.
From October, 17th 2013 - added on October, 18th 2013
ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.
From August, 31st 2013 - added on September, 12th 2013
eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.
From August, 5th 2013 - added on August, 14th 2013
The latest findings from BIA/Kelsey's ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.
From August, 1st 2013 - added on August, 13th 2013
U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.
From July, 18th 2013 - added on July, 25th 2013
88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.
From May, 15th 2013 - added on June, 18th 2013
Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.
From May, 13th 2013 - added on May, 29th 2013
According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.
From May, 28th 2013 - added on May, 28th 2013
A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%) is the same for planned future use of QR codes.
From May, 21st 2013 - added on May, 21st 2013
According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.
From May, 20th 2013 - added on May, 20th 2013
85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.
From March, 13th 2013 - added on March, 13th 2013
Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
From March, 1st 2013 - added on March, 1st 2013
Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One in 4 has scanned a QR code.
From January, 25th 2013 - added on January, 28th 2013
A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.
From January, 15th 2013 - added on January, 18th 2013
A recent survey of 5,000 U.S. and European smartphone users finds, on average, 15% of respondents have used a QR code. Consumers have responded most to QR codes found in magazines.
From November, 6th 2012 - added on November, 13th 2012
What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.
From October, 25th 2012 - added on October, 25th 2012
Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.
From September, 17th 2012 - added on September, 17th 2012
Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.
From July, 17th 2012 - added on July, 18th 2012
According to a report by eMarketer, QR codes 'have not fulfilled their promise and connected with large audiences." Marketers seem more focused on brand messaging and list-building while consumers want discounts.
From June, 5th 2012 - added on June, 20th 2012
A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.
From June, 4th 2012 - added on June, 4th 2012
Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.
From March, 19th 2012 - added on March, 19th 2012
A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.
From January, 10th 2012 - added on February, 17th 2012
According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.
From November, 9th 2012 - added on January, 17th 2012
A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.
From January, 4th 2012 - added on January, 4th 2012
A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.
From April, 26th 2011 - added on May, 17th 2011
Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.
