Fast Facts

Mobile ad revenue overtakes desktop for the first time. Digital advertising as a whole passes TV as most ad spending.

Studies have come out to prove that images really do increase conversion rates.

US Advertisers are underspending by 19% and focusing too much on limited platforms.

Print is dying as a way to share information, but as a medium for advertising it's thriving.

A new native advertising survey examines how professionals are using native advertising, how they define it, and how effective they feel it to be.

The overwhelming majority of B2C marketers -- 90% -- employed content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.

B2B marketers are making content marketing a core part of their marketing process with 93% of organizations now marketing with content - regardless of company size or industry.

A study of B2B content seekers' attitudes finds B2B buyers are "turned off by self-serving, irrelevant, over-hyped and overly technical content."

Custom content spending on production and distribution rose to $43.9 billion. All forms - print, electronic and digital - experienced growth, with a 9.2% increase over last year's spending.

According to a survey Ad Age, content marketing is claiming a growing share of marketers' budgets -- 12% on average. Top content marketing channels: social networks (80%) and print media (77%).

A new B2C Content Marketing report finds 86% of B2C marketers use content marketing. On average, 12 different strategies are employed, with social media being the top tactic.

Eight out of 10 B2B marketers say effective content marketing is dependent on engaging and compelling storytelling.