North American Brand Owners Depend Upon Key Marketing and Advertising Print Applications
By By PRIMIR: Print Industries Market Information and Research Organization, Trends/Issues
Ad Projections
North American Brand Owners Depend Upon Key Marketing and Advertising Print Applications
Source: Print Industries Market Information and Research Organization (PRIMIR), 2015
Research Focus: Within the North American Market, covering the commercial, quick, and retail printer environments, along with the marketing and advertising in commercial printing, including catalogs, direct mail, brochures, pamphlets, and free standing inserts.
Key Takeaways:
- In 2010, catalogs, direct mail, coupons, brochures, and pamphlets were about 35% of the 2010 market in terms of pages produced in the US.
- Overall print market in US is expected to decrease by about 16%.
- Annual print revenues that range between $2 billion and $4 billion are expected to decline in volume by about 3-5% between 2010 and 2017.
- Print buyers have continued to react positively towards the value of print with it’s ability to target specific markets and address various market levels, despite the volume declines.
- Run lengths are declining because of high manufacturing efficiencies and being able to leverage just-in-time print runs with conventional or digital presses.
- Sheetfed and web offset still dominate digital production technology, increasingly used in direct mail, brochures, and pamphlets.
- By 2017, fully digital systems will be used for 10-15% of direct mail volume.
